Our client is an avid hunter of many years, came up with a concept to solve a problem that he and other hunters have always had – finding the right outfitters to plan hunting trips around.  He started a mission to learn how hunters and outfitters connect, and found that outfitters have a related problem – finding hunters to fill their capacity. Therefore, he started interviewing hunters and outfitters to learn the needs of the marketplace, and the result is Next Level Outdoors concept, a do-it-yourself SAAS product that provides the ability for outfitters to promote and advertise their specialties and amenities to hunters, and for hunters to find the perfect outfitters to plan their hunting trips around. 


Problem & Scope
A study conducted by the U.S. of Fish & Wildlife Service showed an increase in the number of hunters and anglers over the last five years. In 2011 almost 38 percent of American participated in some wildlife-related activity. That's 2.6 million more people than the last survey conducted in 2006. However, preparing hunting trips are not easy. Hunters need to spend lots of time and energy looking for outfitters online in order to collect enough information. And most of outfitters are still using traditional payment process which is not convenient anymore. This mobile app provides outfitters information and their services. Hunters can book their hunting trip and make payment all in one place. 


My Role
• Research
• Mobil app UI/UX design, Admin web app UI/UX design, Outfitters web app UI/
 
I worked with this project as a sole designer under high level business requirement. Below are the process of doing research, wireframe, mockup and prototype.
 
*When I took this project, I worked closely with clients, director and developers to clearly understand what features and functionalities they expected to have. I interviewed several hunters to find out the current issues they were facing when planning hunting trips and had test on very step from wireframes to final deliverable with people to improve work flow, functionalities and desirability.
 
 
Market Research
A reported 13.7 million people, about 6 percent of the total population over the age of 16, went hunting, and spent a total of $34 billion. That's an average of $2,484 per hunter. A 2016 demographic profile from the National Sporting Goods Association in its report, “Sports Participation in 2016, Shooting Sports” prepared for the National Shooting Sports Foundation, reveals that in 82.2% of rifle hunters are male, with an average age of 43.2 years old. Females, who make up the remaining 17.8% of rifle hunters, have an average age of 36.9 years old.